September 21st was a busy day in the Walla Faces Tasting Room. (It was one of those days where your pace has to be consistently stay between a fastwalk and a sprint.) Not only did we have an endless stream of customers during our regular tasting hours, between 1 and 6, at 6pm the entering crowds became a veritable flood. It was time for “Pairing on Main”, a food and wine event organized by Providence Saint Mary Medical Center, a local full-service hospital.
2013 was the 9th annual Providence Saint Mary Gran Fondo. Gran Fondo, which means, “the Great Ride” started out as a bike riding event to help raise money for the Cancer Special Needs fund. This fund is essential for providing support to local cancer patients. Help ranges from medication to wigs and supportive undergarments for breast cancer patients. Since its advent, it has expanded, allowing participants to choose an event, including a walk, a motorcycle ride, a 5k fun run, a horse trail ride, and a cycling event. For the past five years, Providence Saint Mary has also organized a “Pairing On Main”, which couples local wineries and restaurants to create a series of culinary experiences as guests. This is Walla Faces’ second year participating in “Pairing on Main”.
100% of the money that is raised from Gran Fondo goes directly to Walla Walla patients and their care.
I sat down with Mardi Hagerman, the Providence Saint Mary Resource Nurse, who was the brains behind Gran Fondo. “I was the original act in town for it!” she proclaims. “We needed to make some money for the special needs fund… the idea came up in the hallway with a nurse who was a cyclist, working with the Whitman cycling team.” The addition of “Pairing on Main” was the brainchild of Walla Walla Chef and Caterer Ceil Blain. “It just took off!” Mardi notes.
Participants receive a wineglass and a map. They migrate from tasting room to tasting room, each of which provides a sample of wine and a perfectly paired bite-sized hors d’œuvre, catered by one of Walla Walla’s finest restaurants. The first “Pairing on Main” sold 75 tickets. Now, the capacity has been bumped up to 150. “We’re not going to go above that because we are cognizant of the generosity of our vendors on main street, who are donating their food and wine… the restaurants are still serving guests plus doing our event!” Mardi confirms. “Our downtown proprietors are so generous.”
Mardi continues, “[This year] was very successful.” The 2013 Gran Fondo raised a record-breaking $29,000 for the Providence Saint Mary Cancer Fund. “The first year, we made $900,” Mardi notes. “Every year, people are a little more familiar with us and a little more sensitive to our cause. After all, there’s no one that isn’t affected by this diagnosis, whether it is a personal diagnosis or a family diagnosis.”
Our “Pairing on Main” Volunteer, Mardi Hagerman, and Walla Faces Owner Debbie Johnson Pose for a Photo
Mardi is not only in charge of organizing the event, she is the brawn behind the operation as well! “I’m the waitress,” she says. “I help out where I’m needed. I got my food handler’s permit so that I could do the grunt work.”
This year, Walla Faces was paired with Whitehouse Crawford. We served both our 2008 Syrah, a library wine with a perfect balance of white pepper and blackberry notes, and our 2010 Riesling, an off-dry wine that’s as complex as it is crisp. After tasting our wine, Whitehouse Crawford Head Chef Jamie Guerin prepared a Capocollo, jalapeño, goat cheese, and arugula salad-stuffed gougères. These cheesy French pastries are a wine-pairing classic; in France, they are traditionally consumed in wine cellars as a part of a wine tasting. In addition to donating our wine, 25% of Walla Faces bottle sales during the “Pairing on Main” were donated to the Providence Saint Mary Cancer Fund.
“Every year, I am overwhelmed by the generosity of this community,” Mardi says. “I have met so many wonderful people thanks to ‘Pairing on Main’, who have a strong heart for what we do.”